Post-election, conservative talk shows have taken a hit as their viewership realized they had been completely misinformed about where the election was going. Although they assured their viewers that the election was very close, the statistics indicated otherwise and were confirmed the morning of November 7. Hannity and O’Reilly were both hit hard, but Hannity took a much worse ratings drop, losing more than half of the “money group” — those ages 25-54. O’Reilly kept around 70%.